How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

The Effects of Music and Influence on Society

Man is a social being that has has developed the usage of music from a common means of entertainment to a therapeutic tool. Music brings happiness to people, music calms people, and music can correct neurological complications.

Music is defined as an art form whose medium is sound and therefore is commonly known as an art that moves the soul. It is composed of the Pitch, rhythm, dynamics and sonic qualities of timbre and texture, It is commonly used for entertainment, but there is more to it many do not know. The appreciation of music varies from person to person, place to place or culture to culture. Your reaction to music is strongly influenced by what you are used to and your understanding of what is being song. Music can be a means of communication whereby one actually listens to the lyrics and understands what is being said in the song or just a collection of sounds put together to make a rhythm. The sounds produced by early birds can be translated to music.

Music can be used for entertainment. Here people react to it by dancing or singing along side. Music heals the soul or makes people forget of their worries. Music can also be used to remind someone of the past or worries. Here we say music provokes memories good or bad. Particular songs are attributed to particular moments or experiences in someone’s life, such that each times they listen to a song, they are reminded of of a particular event. Therefore at different times, music can stimulate excitement, relaxation, festivity, boredom, sexuality, arrogance, anger just to name a few.

Music is now used in hospitals to ease pain especially during labor, or surgery, it is used to put the mentally handicapped in a calmer situation. Two components of music are the rhythm and melody. The strength of the rhythm is enhanced by the instruments types.

History of Ear Gauging in Tribal Civilizations

A study of the history of ear gauging indicates the practice to be as old as recorded human history. For males, this form of ear piercing has been a symbol of status, while for women, in addition to being used as means of bodily decoration, it has also been employed to signify the attainment of womanhood.

Ear gauging, which is also referred to as ear stretching, is the stretching of ear lobe piercings to larger diameters than that of the original piercing. It is a form of body enhancement or beautification that many young western people adopt to look ‘different’ from the usual crowd. However, this is not a modern form of body piercing, since it has been around for as long as archaeological records exist.

In many cases, ear gauging has been used historically to indicate the standing of members of a specific tribe, and in many respects this is still the situation today. Stretched piercings have been, and still are, a reflection on the individual’s sexual capability and also their superiority over other males in the tribe. The larger the stretching, the more important the individual.

Otzi the Iceman is a prime example of mummies known to have stretched ears. This is the earliest known example of ear gauging, Otzi having 7-11 mm ear piercings during 3300 BC. It has been suggested that the stretching of the ears noted in depictions of Siddhartha Gautama, better known as Buddha, may have been caused by the weight of the gold jewelry he wore, but this is mere supposition.

It is supported, however, by the fact that the Masai tribe of Kenya and the Lahu and Karen-Paduang people of Thailand use this ‘gravity’ technique to stretch their piercings. Let us have a look at the ear gauging practices used today by various cultures.

A. Mursi Tribal Women

The Mursi is an Ethiopian tribe where the women are obliged to wear plates in their gauged ears and on their bottom lip. About a year prior to her marriage, or at about 15 years of age, a Mursi girl’s lip will be pierced by her mother and a wooden peg pushed through the incision.

Once healed, the peg is changed for a larger diameter one. Eventually, the peg is replaced by a plate of clay or wood, and this plate is successively changed for larger diameter ones until the required diameter is attained – from around 8 – 22 cm in diameter (3 – 9 inches). Once these plates have been secured, she receives a higher degree of respect than those without them, and is known as a ‘Bhansanai’.

These lip and ear plates need not be worn permanently, but are an expected adornment during special occasions such as during weddings and other celebrations, and when they serve food to men. Today, young women can generally make their own decision as to whether or not they follow this tradition.

B. The Masai People of Kenya

The practice of ear gauging has been common among Masai men and women for thousands of years. In recent years, however, most young men have not been following this custom, although you will still find many Masai women wearing ear decorations made from stones, cross-cut elephant tusks, wood and animal bones.

The original piercing is carried out using a thorn, sharpened twig or a sharp knife point. Once healed, ear gauging is then carried out by wearing increasingly heavy jewellery that pulls the lobe down and stretches the piercing. This is the traditional way of gauging ears in the more primitive cultures, although many Masai today will use proper ear gauging techniques, such as their own versions of insertion tapers or taper spikes. Beads are a common form of ornamentation, although plugs made from bone, tusks and wood are also used.

C. The African Fulani Tribe

Fulani women from Nigeria and Central Africa tend to use smaller diameter ear gauges, and decorate them using large gold domes or hoops carrying earrings. A Fulani child will have her ears pierced at around 3 years old, although they may not be stretched until she is older. The gauges used by Fulani women are relatively small compared to the Masai and Mursi, although the jewellery can be larger.

D. Asian Hill Tribes

Of the various hill tribes, the only two known to practice ear gauging are the Lahu from Thailand, and the Karen-Padaung (Longnecks) from Myanmar (Burma) and also the Phrae province in Thailand. That latter tribe are best known for their neck rings, offering the appearance of long necks, but both cultures believe the ear to be sacred and the more jewellery they can wear on the better. By gauging their ears, they are able to wear the maximum amount of jewellery they believe possible.

E. Mexican and Central American Civilizations

In Mayan and Aztec society, ear gauging was regarded as desirable for males. There are many Mayan representations of men with flares and ear plugs (ear spools) in gauged ears, and the material used was indicative of the social standing of the wearer. Jade ear plugs were worn by the higher classes, while the rest would use bone, stone, wood and other materials. In central Mexico, the craftsmanship of the Aztecs is evident in the ear gauging plugs and ornaments of gold and silver, though the lower classes would adorn their stretches earlobes with shells, copper and wood among many other imaginative materials.

Ear gauging has been carried out worldwide, and among other notable areas involved in this practice are Japan, where the Ainu used ear jewellery made from shells, bone and a ball and ring known as Ninkari. There are many other cultures worldwide where ear gauging was a part of their life, and even today many people regard ear stretching as a fashion statement and a way of expressing their own personality and individuality.

Teardrop Piercing And How To Get One

Are you ready to get pierced again? Well, why not try the teardrop pierce? If you are feeling bold and you want something different when it comes to body piercing, you might want to try teardrop piercing. This piercing got its name because the pierced section is situated right atop the apples of your cheeks, just where teardrops usually fall. Those who get the teardrop pierce make use of the same earrings used for the belly or the brow.

Before getting this kind of piercing, here are some important things you need to take note of:

Visibility – Teardrop piercing is highly visible, unless you take off the earrings. It’s right on the ears and the hole stretches close to an inch so you can’t really use a regular earring to go through it.

Tolerance for pain – Most people say that this kind of piercing does not hurt. But in truth, it can. It actually depends on your own tolerance for pain and also the skin you have at that area. Remember that facial skin is softer and sometimes thinner than other parts of the body.

Sensitive skin – Teardrop piercing is done right on your skin. So make sure your face is not that sensitive because you will have to sanitize the piercing in two weeks time, very regularly. Make sure that you apply alcohol on the area without risking breakouts or facial allergies.

Aside from these things, you also need to take note of the person who will get the piercing done. Hygiene is very important. Make sure you are only getting pierced from a specialist who really uses clean tools. Here are some tips you can use to find the best piercing artist to do this work on you:

Ask recommendations from friends – Get in touch with your own network of friends. Ask them for their own recommendations. They might be able to give you the contact details of a good artist for the job.

Take a trip to the location – Before getting pierced, take time to actually go to the location and see how the artist will actually be doing the work on you. Does the place look clean? Do they use sanitized tools in there? Are you comfortable with the person who’s going to do the work on you? It’s also good to find a shop that’s actually near your home so that you won’t have to travel far with your fresh piercing on.

Talk with your artist – Tell your artist what you like and if you have pain issues, be upfront about it. Ask questions about teardrop piercing especially about cleaning it. They will be the best people to ask about it anyway. You can also ask if they could be the ones to provide the earring because some shops might only be willing to do the labor but will rely on your for the earrings.